The bank has invested hundreds of millions in acquisition expenses. Cross-selling and balance transfer efforts to existing cardholders continue unabated. Ad-hoc review validates individual initiatives, but you lack a method for assessing the overall value of these investments. Without that understanding, you cannot manage the cost-effectiveness of your new account acquisition and activation.
 

This instrumental solution requires what most issuers lack:

• Organized component data elements
• Thorough process mapping
• An automated and comprehensive application
• Skilled and available resources
   

Our team has more than 75 years of combined experience in dealing with these solutions for major credit card issuers. We are familiar with building campaign evaluation systems understand the necessary data elements and sources. From this, we can recommend the system build, its most effective design, and the right process to ensure this will become an ongoing best practice for your team.

The Campaign Evaluation System will identify the following:

• The need to discontinue marketing campaigns that do not add incremental value
• Promoted or discontinued products that do not meet ROI thresholds
• Rolled out or discontinued initiatives that did or did not meet ROI thresholds
• Launched / discontinued product & price combinations that did not bring in the required benefits